Write a corporate video brief that names the viewer, the message and the action you want them to take. Use it to agree on the script, crew, equipment and delivery plan.
Use the production planning guides for the shoot details. If the project needs a Toronto stage, compare the room at Viva Studio Rentals with your brief.
Define the objective and audience
Decide what the video needs to achieve before discussing style or equipment.
- Define the action: decide whether viewers should understand a policy, request a quote, buy a product, apply for a role, or take another specific step.
- Define the viewer: identify the primary audience, what it already knows, and what information it needs from the video.
Plan what the video will say
Put the information in the order the viewer needs it. Explain the problem, give evidence and finish with a clear next step.
- Outline the opening, main points and call to action before drafting dialogue or interview questions.
- Use specific evidence: product details, demonstrations, customer examples, or subject-matter experts are clearer than broad brand claims.
- Choose visuals that explain the point. Give each product demonstration, graphic and interview a clear purpose.
Plan the production
Turn the script into a shot list, schedule, crew list, equipment list, and location plan. Confirm approvals and product availability before the shoot.
- Match the studio to the plan. Compare stage dimensions, cyc, load-in, support rooms, included lighting and audio needs with the shot list.
- Arrange the crew and equipment separately. Cameras, lenses, production audio, extra lighting, set design and full production services are not included in Viva’s base studio booking. Clients who need a complete production and crew can be referred to Viva Media.
- Edit for clarity: remove repeated points, use readable graphics, check captions, and keep the call to action consistent with the objective.
Decide how the video should look
Agree on framing, background, lighting, wardrobe, graphics and how products appear before the shoot. Record approved settings when several videos need to match.
- Use demonstrations when possible. Show the product, process, location, or result instead of describing it with vague claims.
- Confirm logo use, colours, type, required disclaimers and product names before the edit.
- Choose one call to action. Check that the linked page lets viewers take that step.
Measure the result
Choose metrics before publishing. A training video may use completion and knowledge checks; a marketing video may use qualified visits, leads, or sales.
- Track the result you set out to achieve. Record the source and reporting dates alongside views, leads or other relevant measures.
- Collect feedback from the people who approved or used the video. Separate comments about the message from comments about production style.
- Compare versions only when there are enough viewers to draw a useful conclusion. Change one element at a time and decide what a successful result would look like before testing.
Approve the brief before booking
Have the people responsible for the message, budget and final approval sign off on the brief. Confirm who will collect feedback during editing.
For a Toronto studio shoot, use the Viva Studio Rentals studio gallery to compare the room with your shot list. Confirm the stage size, support rooms and included equipment before booking.